NO SLEEP 'TILL PILS
HONG KONG
A CUSTOM CRUSHER
Hong Kong's wildest bars - Shady Acres & Honky Tonks Tavern - needed a beer. Not just any tin, but the coldest, crispest and most aromatic American lager one could dream up to pair with the bold flavors of their Hot Chicken, Bar Pizza and Kentucky Bourbon.
We worked with their beverage team and Brooklyn Brewery's award-winning Brewmaster Garrett Oliver to create a custom recipe and can for their outlets.
The No Sleep 'Till Pils collaboration launched with a rocking blend of hip-hop, picklebacks and fried chicken, and is now available at both locations as the exclusive lager offering, all night long.
BREWED FOR GOOD TIMES, 24/7
New York and Hong Kong never sleep. We channeled the Beastie Boy's "No Sleep 'till Brooklyn", playing off the 12-hour time difference between each metropolis.
The label features mirror-image skylines in vignettes of day & night, echoing to NYC and HK's shared spirit of hustle and breakneck pace.
No Sleep 'Till Release Party Flyer: An all-out NYC takeover featuring pickleback specials, a vinyl hip-hop DJ, dive bar neon lighting, fried chicken specials and NYC pizza.
Happy Hour Specials: menu combo of two American-style sliders with one No Sleep 'till Pils tin for $90 HKD.
Food Pairings: Bringing the noise to HK with NYC-style pepperoni & cheese pizza by the slice paired up with cold beer.