HOTEL RADIO
Hong Kong
ON AIR
IN HONG KONG
Hotel Radio, the World's leading live streaming platform for Heavy Music, sought to expand its operations and customer base from Europe to Asia.
We strategized, organized & live-produced the metal maniacs' first-ever live stream in Hong Kong with the city's renowned post-punk outfit David Boring in a gothic, underground haunt.
RESULT
The activation was a digital and in-person success for Hotel Radio:
-Technical proof-of-concept for high-quality live streams in HK.
-Over 100 digital stream tickets sold
-In-Person Sold-Out Show
-$2000+ USD combined revenue
-Authentic connection & engagement with Hong Kong's tight underground music community.
-New site subscribers from Asia.
TESTIMONIAL
"Joe was most excellent to work with. A relentless force behind the production, almost tireless in his ambition to help see the project through to completion. He was without doubt the most professional and detail-focussed production manager we have worked with, unceasing in his ability to to switch between the functional and the creative. Would recommend 100%. 5 Stars. 10/10." - Aaron Hazan, Director Hotel Radio
THE BAND
We booked David Boring, one of Hong Kong's most ferocious post-punk bands, to channel electric visual energy and noise to the digital screen.
Engagement over the stream was key, and David Boring's frenzied motion and stage presence made them a great partner.
The band has also been featured on CNN's Parts Unknown, SXSW and more - utilziing an international draw for Hotel Radio's global userbase.
THE VENUE
A unique setting was important to the visual ambiance of a digital show - we partnered with Quality Goods Club, an industrial music venue with a gothic flair hidden underneath the Hong Kong streets.
We transformed QGC into an unholy tomb, complete with fog machines, burning candles, red wash lights and gothic columns for a heavy atmosphere.
VISUAL STYLE
We partnered with Music Surveillance, Hong Kong's leading underground music photographer & videographer, to direct the shoot. His dynamic style was perfect for a more engaging live stream experience, utilizing four cameras - still and roaming - with wide angle lenses to bring the viewer into the night.
Hong Kong based designer and musician Evan Slagle drew up a sanguine concert flyer for promo, which also served as a limited-edition print.
